The gold standard in marketing education—now more relevant than ever.

For over four decades, Principles of Marketing by Philip Kotler, the world’s leading marketing authority, has been the definitive guide to understanding the modern marketing landscape. Now in its 17th Edition, this updated classic integrates the latest trends, digital tools, and real-world case studies to help readers master both the fundamentals and the future of marketing.

From startups to global brands, from product positioning to social media strategy, Kotler and Armstrong break down complex concepts into practical, actionable insights. This edition goes beyond theory, equipping readers with the skills and strategic mindset needed to thrive in today’s dynamic marketplace.

What you'll gain from this book:

A deep understanding of customer behavior, value creation, and brand strategynsight into digital marketing,

mobile commerce, and data-driven decisionsReal-world examples from companies like Amazon, Apple, Nike, and TeslaFrameworks for segmentation, targeting, pricing, promotion, and moreTools to craft integrated marketing plans with real impact

Perfect for business students, entrepreneurs, marketers, and anyone who wants to speak the language of modern commerce.

Whether you're launching your first product, managing a brand, or studying marketing in school, this book is your ultimate companion for building marketing mastery—from the ground up.

🛒 Add Principles of Marketing to your shelf today and learn from the legends. Marketing success begins here.